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Coleman Burleson, our protagonist. He wants the earth to still be in good shape when it is time for his youngest daughter, Cardamom, to inherit it and is trying to make that happen in the most direct way he knows how - by promoting his proposal all across the country. He hopes to spread the word about his plan and make the world a better place - one cyclist at a time.
With each passing minute of the film the evidence for Coleman's plan mounts as we are introduced to one solution after another, dismal alternatives to the issues, and testimonials from happy participants. This is all capped with Coleman's charming enthusiasm and heartfelt delivery.
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Leonard Wingmon, Coleman's attorney and personal cheerleader. He follows Coleman around to amend any verbal missteps that might occur as well as playing the role of road companion on the tour that the film documents.
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Kitty Burleson, Coleman's wife and childhood friend. She know how important it is to publicly stand by her husband in the face of controversy.
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 | Eleanor Burleson, Coleman's college-aged daughter who enthusiastically helps spread the word for Burleson Laboratories every way that she can.
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Cardamom Burleson, an independent thinker and Coleman's younger daughter who must get through high school while dealing with her father's celebrity.
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Mitch, a middle-aged divorcé who was down on his luck after being laid off in today's bad economy until Burleson Laboratories offered him a solution.
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Juan Blanco, Coleman's former gardener and one of the initial cyclists at Burleson Laboratories - although Coleman still thinks his name is "Pepe."
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Thomas Corpolant, an overweight teenager who uses a summer of pedaling at Burleson Laboratories to slim down and improve his life.
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